YouTube has announced a series of events taking place throughout May to celebrate Africa Month.
The events aim to reaffirm YouTube’s commitment to growing the African creator ecosystem and to spotlight and celebrate the artists and creatives driving the growth of Afrobeats and the African music industry.
Content creators in Africa will receive support from YouTube through virtual and in-person trainings and workshops to help them grow their channels and improve their skills.
These include a Creator 360 virtual workshop, which will allow African content creators to collaborate and share their skills, and in-person workshops on Creators Day, which will be led by industry experts and will help budding creators learn the skills they need to continue to thrive on YouTube.
YouTube will also be offering workshops as part of its Future Insiders program to allow aspiring producers and songwriters to benefit from hands-on training from veteran producers such as Sarz and Musa Keys.
The YouTube Africa Day Concert, in partnership with Idris Elba, will return for the third consecutive year as part of Africa Month programming. The concert will include an in-person event in Nigeria which will be streamed live on YouTube, featuring some of the continent’s hottest artists. The concert will once again commemorate Africa Day by using music as a platform to showcase African culture.
“At YouTube, we are incredibly proud to provide a platform that shares Africa’s creativity with the rest of the world. From music, fashion and beauty to the latest trending movements, YouTube plays an important role in bringing out and expressing Africa’s unique cultural stories to local and global audiences. By commemorating Africa Month through these impactful initiatives, we continue to spotlight and elevate the work of creators and artists who are at the forefront of the continent’s creative explosion,” says Alex Okosi, Managing Director, Emerging Markets, YouTube EMEA.
YouTube’s longstanding commitment to the creator industry in Africa is evident in initiatives such as the #YouTubeBlackVoices Fund and the YouTube Shorts Fund, a $100 million fund designed to reward creators who create short films. creative and unique for their contributions. Earlier this year, 26 creators from Kenya, Nigeria and South Africa were among the 135 creators from around the world who took part in the 2022 edition of the #YouTubeBlack voices creator class. Creators receive seed funding as well as dedicated support to help them grow their channels and thrive on the YouTube platform.
Recently, the YouTube NextUp program, which aims to provide access to learning through one-on-one coaching, workshops and resources, was launched to amplify the growth of many successful creators in the region.
YouTube continues to provide a platform for African creators who are dedicated to building audiences around the world, while building a business and generating revenue.
For more information on YouTube Music’s Africa Month activities and to set reminders for upcoming events, check out the detailed list below.