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Indian announces program of Sturgis activities / events

Indian Motorcycle has posted its itinerary for the 76th Annual Sturgis Motorcycle Rally, which officially takes place August 8-14 in Sturgis, South Dakota.

The brand has a special connection to the event through the JC “Pappy” Hoel dealer, who helped start the rally in 1938.

Indian promises the debut of the 2017 model year lineup, exclusive entertainment, factory rides, partnerships with Jack Daniel’s and Red Wing Shoes, Indian Motorcycle Rider’s Group events and rides, a line of custom bikes and Moreover.

The Indian Motorcycle festivities will kick off on Saturday, August 6 at the Indian Motorcycle Exhibit on Lazelle Street, where guests can enter for a chance to win a 2017 Indian Chieftain.

Indian Motorcycle Factory Display on Lazelle Street (next to Lynn’s Dakotamart)

From Saturday August 6 to Saturday August 12 from 9 a.m. to 5 p.m. every day

Check out the full 2017 Indian Motorcycle lineup at the Indian Motorcycle exhibit in downtown Sturgis, as well as demonstrations of the brand’s latest technology. A demonstration of Chieftain Dark Horse Dyno will feature cameras and other performance accessories.

Following the recent historic announcement of Indian Motorcycle Racing’s historic return to AMA Pro Flat Track, the all-new Indian FTR750 will be on display on Monday August 8 until the end of the rally. Famous legends of the original demolition squad Bobby Hill and Bill Tuman will be on hand, along with the three scouts of the big base and memorabilia from the original demolition squad.

A number of vintage and custom motorcycles will be on display, including Land Speed ​​Scout, Hillclimb Indian Scout and SuperHooligan Indian Scout Sixty racers built by custom motorcycle designer Roland Sands.

Indian announces program of Sturgis activities / events

Factory Demonstration Rides, 2100 Whitewood Service Rd (I-90 to Exit 30)

From Saturday August 6 to Saturday August 12 from 9 a.m. to 5 p.m. every day

Join the Indian Motorcycle demo team and test drive the latest models. The new 2017 bikes will be ready to go on display all week, representing all variations and colors, including some fully accessorized models. Availability of demo races is on a first come, first served basis. Shuttles to the rides will be available at Lazelle Street and Indian Motorcycle of Sturgis. The races will start every day from 9.15 a.m. with the last departure at 4.30 p.m. Riders must be 18 years of age and must provide proof of approval as well as a helmet and appropriate riding attire. Passengers with protective equipment are advised to travel without necessary approval. New for 2016, Indian is offering demonstration rides directly to rally guests. Keep an eye out for the Indian Motorcycle branded truck for a contextual demo experience throughout the rally.

Celebrate American craftsmanship with Jack Daniel’s and Red Wing shoes (Indian Motorcycle Factory exhibit on Lazelle Street)

From Saturday August 6 to Saturday August 12 from 9 a.m. to 5 p.m. every day

Join Indian Motorcycle, partners Jack Daniel’s and Red Wing Shoes in the Indian Motorcycle show area to celebrate the true spirit of American craftsmanship. Throughout the rally, visit our partner Jack Daniel’s for exclusive cocktails and comfortable seats. Custom engraved barrel tops will also be available for purchase. Red Wing Shoes to Present New Collection of Limited Edition Red Wing Shoes for Indian Motorcycle; an exclusive range of handcrafted American motorcycle boots, available for women and men in three distinct styles. A custom Indian Scout inspired by Red Wing shoes and incorporating Red Wing leather built by Brian Klock of Klock Werks will also be on display.

Indian announces program of Sturgis activities / events

Veterans Charity Ride to Sturgis Welcome Event

Sunday August 6, 2:30 p.m., Lazelle Street Billboard

Indian welcomes riders of the Indian Motorcycle sponsored Veterans Charity Ride to Sturgis as they conclude their nine-day trip on Indian motorcycles and Champion trikes and sidecars while driving from Los Angeles to the Sturgis Motorcycle Rally. Men and women from all branches of the military will come to a warm and patriotic welcome at the Indian Motorcycle exhibit on Lazelle Street. Supporters will receive a free American flag.

Indian FTR750 AMA Flat Track Racebike Reveal

Sunday August 7, between concert sets, legendary Sturgis Buffalo Chip

Indian Motorcycle will make history as Indian Motorcycle Racing unveils the all-new Indian FTR750, a purpose-built flat track bike with a 750cc liquid-cooled four-valve V-Twin competition engine engineered into a purpose-built chassis. This historic new racing bike will be on display at Indian Motorcycle Lazelle Street and Sturgis Speedway for the remainder of the rally. The bike will be unveiled to industry VIPs and media at the Buffalo Chip Industry Party earlier in the evening.

Indian announces program of Sturgis activities / events

Charity walk of legends

Monday, August 8, 11:30 a.m. to 5 p.m., Deadwood & Legendary Sturgis Buffalo Chip

Indian Motorcycle will join the 9th Annual Legends Ride to raise money for local charities. The Legends Ride kicks off the rally with a live custom motorcycle auction on Deadwood’s historic Main Street. After the auction, Riders will enjoy a self-guided scenic ride alongside hundreds of other Legends Riders through the Black Hills. All riders will meet at the special rider-only reception, with free food and drink and a tour of the world-class Motorcycles As Art exhibit. Those interested in joining the ride can purchase tickets at Demonstrations on the new 2017 Indian Motorcycle models will be available directly on site.

“Carey Hart Have a nice ride”

Sunday, August 7 at Indian Motorcycle Sturgis, 10 a.m.

Join Indian Motorcycle of Sturgis for the kickoff of Sturgis’ first annual Good Ride led by freestyle motocross legend Carey Hart. This ride is one in a series of three charity V-Twin Road Motorcycle Rides that benefit the local community, with additional stops starting in Laughlin, NV and Las Vegas. Proceeds from this hike will go to Brown High School in Sturgis. Space is limited to the first 125 runners. Register today at A “Good Ride” after-party with Carey Hart will take place on Tuesday August 9 at the Full Throttle Saloon during the “Baddest Bagger Contest” for ride participants.

“Contest for the worst bagger”

Tuesday August 9 at Full Throttle Saloon, 9 a.m. to 5 p.m.

Join other bagger enthusiasts, including Guest Judge Carey Hart and other famous motorcyclists, to explore the full potential of bagging machine customization, with many unique customs from across the country, including the Azzkikr “Frontier 111” .

A 2017 Indian Chieftain will be awarded to the winner of the competition. All are invited on Thursday August 11 to Indian Motorcycle of Sturgis for an after-party with the contest winners, entrants and their “baddest baggers” with food, drink and music.

Indian announces program of Sturgis activities / events

RSD Super Hooligan presented by Indian Motorcycle at Buffalo Chip’s Moto Stampede

Wednesday, August 10, 4 p.m., legendary Sturgis Buffalo Chip

Join other racing enthusiasts and music fans for a special Indian Motorcycle night at Buffalo Chip. Roland Sands’ Indian Motorcycle and Super Hooligan Racing take the Buffalo Chip back into a race track with SuperHooligan Indian Scout Sixty riders for an epic race with special guest Carey Hart. Veterans Charity Ride cyclists will take the stage to share highlights of their nine-day trip from Los Angeles to Sturgis. Following the excitement, national records Reverend Horton Heat and 5 Finger Death Punch will take center stage for the evening’s entertainment.

Indian Motorcycle Riders Group (IMRG) and Owners Events

From Saturday August 7 to Sunday August 14

Past, present and future owners are invited to join Indian Motorcycle for owner-exclusive activities throughout Rally Week.

On Sunday, August 7, owners are encouraged to meet at Spearfish Canyon Lodge at 9 a.m. and travel to Deadwood at 10:30 a.m. where they will be the first to meet and cheer on the Veterans Charity Ride runners in Sturgis. After a delicious lunch at Pasta Corral, riders, owners and former vets will lead the Veteran’s Charity Ride to Sturgis where all are encouraged to cheer and cheer on the final leg of their epic journey. Owners can register here.

On Friday August 12th, owners are invited to receive a free “Rub & Buff” bike wash at the Polaris Industries Spearfish facility while meeting with local Indian Motorcycle employees. Owners can register here.

Throughout the week of the rally, owners will receive an official commemorative owner crest when presenting their key fob to Indian Motorcycle of Sturgis.

Sturgis Indian Motorcycle Dealer

Open 9 a.m. to 7 p.m. daily at 2130 Main St.

Visit the Indian Motorcycle of Sturgis dealership for all your authentic Indian Motorcycle apparel and gifts. The first 40 people to purchase a new Indian Motorcycle during the rally will receive VIP / Top Shelf Lounge tickets. Free shuttles between the dealership and the demonstration rides will be available from 9 a.m. to 4 p.m. The dealership will present limited edition prizes and feature items commemorating the 76th anniversary.

For more information visit:

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